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The media reporting in this country is a joke, on so many levels. Millions of sheepish people following the likes of The Sun, The Daily Mail The Mirror and other tabloids claiming to report the news that actually feed you lies upon lies upon lies about drugs and scare stories about cannabis.

 Political favouritism is also ripe, and even the BBC consistently take a negative outlook / fail to report on Jeremy Corbyn and what he is actually doing despite him being a voice for real change, whether you support his views or not. David Cameron was also allowed by his ‘peers’ to leave office with pride and dignity, despite having to step down and putting the country into a period of uncertainty then failing to actually hit the ‘go’ button, leaving a poison chalice for his successor.
 
And the tabloids have so much power. The Sun has predicted every political poll right that it has done since 1971 or something crazy. It knew about Brexit before we knew about Brexit. Does that not worry you?
 
When we repost articles from these sources we are giving them even more views and publicity, and showing everyone on our friends list their propaganda and lies. Their headlines are click bait designed to lure people in, so when 1000 of your friends see your status, a lot of them will probably click it too. Your mum might read it if she’s anything like mine who manages to keep track of all my facebook activity. And that will help install yet more propaganda into people that lack a proper education when it comes to drugs.
I urge you all to fight this propaganda with a media blackout on the tabloids. If you want to combat one of their articles or headlines, get a screen grab and post the photo, not the link to the article. 
The power quite simply is in their readership numbers, which we have pasted for your reference below. This is scary stuff. The top 3 news sources in the country according to popularity all run slanderous anti-cannabis features on a regular basis.
The data in the tables below comes from The Daily Mail, so goes into quite a lot of detail about their readership numbers for all parts of their business after the national news circulations table. Also worth noting that this data is focused on print rather than online.

National Newspaper Circulations

National daily newspapers – Monday to Friday

Publication Circulation
Daily Mail 1,437,541
The Sun 1,802,945
Daily Mirror 831,052
Daily Telegraph 439,098
Daily Express 429,517
Daily Star 428,036
The Times 353,341
I 283,972
The Guardian 147,786
Financial Times 63,279
The Independent 54,932

National daily newspapers (Saturday)

Publication Circulation
Daily Mail 2,246,196
The Sun 2,207,429
Daily Mirror 1,078,740
Daily Telegraph 636,930
Daily Express 521,715
The Times 481,205
Daily Star 393,542
The Guardian 310,298
i 244,353
Financial Times 96,035
The Independent 84,037

National Sunday Newspapers

Publication Circulation
The Mail on Sunday 1,459,671
Sun on Sunday 1,501,527
Sunday Mirror 856,579
Sunday Times 787,256
Sunday Express 395,961
Sunday Telegraph 379,578
Sunday People 340,216
Daily Star Sunday 268,230
Observer 195,193
Independent on Sunday 97,128

Source: ABC December 2014.

National Newspaper Readership

National daily newspapers – Monday to Friday

Publication Readership
Daily Mail 3,532,000
The Sun 5,121,000
Metro 3,308,000
Daily Mirror 2,155,000
Evening Standard 1,923,000
Daily Telegraph 1,084,000
Daily Express 1,012,000
The Times 991,000
Daily Star 976,000
The Guardian 746,000
i 587,000
The Independent 307,000

National daily newspapers (Saturday)

Publication Readership
Daily Mail 4,597,000
The Sun 5,599,000
Daily Mirror 2,292,000
Daily Telegraph 1,462,000
Daily Express 1,130,000
The Times 1,085,000
The Guardian 1,037,000
Daily Star 911,000
i 463,000
The Independent 303,000

National Sunday Newspapers

Publication Readership
The Mail on Sunday 3,984,000
Sun on Sunday 4,106,000
Sunday Mirror 2,443,000
Sunday Times 2,043,000
Sunday Telegraph 1,154,000
Sunday Express 1,016,000
The Observer 759,000
Sunday People 691,000
Daily Star Sunday 645,000
Independent on Sunday 398,000

Source: NRS July 2014 – December 2014.

And just for some even more scary reading, the Daily Mail has broken down its readership figures even further (pasted below for your reference) – including social class of people reading the paper:

Combined Daily Mail & Mail on Sunday reach

READERSHIP: 7,087,000

SOLUS: 4,200,000 (59%) (readers of the Daily Mail M-F/Saturday or Mail on Sunday who read no other national newspaper)

SOCIAL CLASS

Class Readership % of our readers % of pop
AB 2,266,000 32.0% 16.2%
ABC1 4,519,000 63.8% 16.2%
C1 2,253,000 31.8% 16.3%
C2 1,511,000 21.3% 13.4%
DE 1,057,000 14.9% 8.4%

AGE BREAKDOWN AVERAGE AGE: 56

Age Readers % of our readers % of pop
15-24 617,000 8.7% 7.8%
25-34 553,000 7.8% 6.4%
35-44 706,000 10.0% 8.7%
45-54 1,074,000 19.5% 19.4%
55-64 1,380,000 38.9% 24.8%
65+ 2,758,000 38.9% 24.8%

MALE/FEMALE READERSHIP SPLIT

Sex Readers % of our readers % of pop
Female 3,668,000 51.8% 13.9%
Male 3,419,000 48.2% 13.5%

ISBA REGION READERSHIP

ISBA Region Readership % of our readers
Border 73,000 1.0%
Central Scotland 227,000 3.2%
East of England 679,000 9.6%
London 1,471,000 20.8%
Midlands 1,258,000 17.8%
North-East 346,000 4.9%
Northern Scotland 110,000 1.6%
Lancashire 791,000 11.2%
Southern 843,000 11.9%
South-West 208,000 2.9%
Wales & West 570,000 8.0%
Yorkshire 511,000 7.2%

Source: NRS July 2014- December 2014.

Scotland:

Scottish Daily Mail Monday – Friday

CIRCULATION: 81,424

READERSHIP: 192,000

SOLUS: 129,000 (67%) Readers of the Scottish Daily Mail M-F who read no other Scottish newspaper.

SOCIAL CLASS

Class Readership % of our readers % of pop
AB 52,000 27.1% 4.7%
ABC1 106,000 55.2% 4.5%
C1 54,000 28.1% 4.4%
C2 55,000 28.7% 6.5%
DE 31,000 16.2% 2.5%

AGE BREAKDOWN AVERAGE AGE: 61

Age Readers % of our readers % of pop
15-24 20,000 10.4% 3.0%
25-34 5,000 2.6% 0.7%
35-44 14,000 7.3% 2.1%
45-54 17,000 8.9% 2.4%
55-64 43,000 22.4% 6.3%
65+ 93,000 48.4% 9.0%

MALE/FEMALE READERSHIP SPLIT

Sex Readers % of our readers % of pop
Female 86,000 44.8% 3.7%
Male 105,000 54.7% 4.9%

ISBA REGION READERSHIP

ISBA Region Readership % of our readers 
Border 19,000 9.9%
Central Scotland 122,000 63.5%
Northern Scotland 51,000 26.6%

Source: ABC December 2014. NRS July 2014 – December 2014.

Scottish Daily Mail Saturday

CIRCULATION: 125,544

READERSHIP: 241,000

SOLUS: 168,000 (70%) Readers of the Scottish Daily Mail Sat who read no other Scottish Saturday newspaper.

SOCIAL CLASS

Class Readership % of our readers % of pop
AB 72,000 29.9% 6.4%
ABC1 142,000 58.9% 6.0%
C1 70,000 29.1% 5.7%
C2 58,000 24.1% 6.8%
DE 40,000 16.6% 3.2%

AGE BREAKDOWN AVERAGE AGE: 63

Age Readers % of our readers % of pop
15-24 15,000 6.2% 2.3%
25-34 7,000 2.9% 1.0%
35-44 15,000 6.2% 2.3%
45-54 23,000 9.5% 3.2%
55-64 53,000 22.0% 7.7%
65+ 128,000 53.1% 12.4%

MALE/FEMALE READERSHIP SPLIT

Sex Readers % of our readers % of pop
Female 128,000 53.1% 5.5%
Male 113,000 46.9% 5.3%

ISBA REGION READERSHIP

ISBA Region Readership % of our readers
Border 21,000 8.7%
Central Scotland 158,000 65.6%
Northern Scotland 62,000 25.7%

Source: ABC December 2014. NRS July 2014 – December 2014.

So, next time you see a social media article slandering cannabis, please think twice before publically sharing, or even clicking yourself! We don’t want to give them more exposure..

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